{"product_id":"understanding-digital-marketing","title":"Understanding Digital Marketing","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eGain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eUnderstanding Digital Marketing\u003c\/span\u003e\u003cspan\u003e provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.\u003cbr\u003e\u003cbr\u003eThis fifth edition of the bestselling \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eUnderstanding Digital Marketing\u003c\/span\u003e\u003cspan\u003e is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.\u003c\/span\u003e\u003c\/p\u003e","brand":"EnglishBookHouse","offers":[{"title":"Default Title","offer_id":45394802409609,"sku":null,"price":3000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/3394\/1129\/files\/81gkbF0bUeL._AC_UF1000_1000_QL80__1.jpg?v=1773652694","url":"https:\/\/www.englishbookhouse.com\/products\/understanding-digital-marketing","provider":"EnglishBookHouse","version":"1.0","type":"link"}